The #1 reason startups fail is because they build something no one wants. Over the last 10 weeks, our team at MySwimPro has been lucky enough to go through the DTX Launch program at TechTown Detroit. This summer program helps entrepreneurs fine-tune their business strategy and plans to execute on their ideas. The most important thing for an early-stage startup to do is:

“Build something people want.” – Paul Graham

TechTown is Detroit’s business innovation hub, and the city’s most established business incubator. During the program, we were able to speak with over 100 masters swimmers, triathletes and coaches from across the world. We were able to test our assumptions and refine our overall business strategy. Below is a video TechTown put together for us at the end of the program.
will and fares in office
On July 30, 2015, we presented what we’ve discovered over the summer program. We pitched with the other 10 startups in the cohort in a demo-day like showcase event to a room of 150 startup enthusiasts, investors and members of the startup ecosystem. Be sure to checkout all 11 teams in the cohort and a cool video TechTown put together for us:
What is MySwimPro?

Startups in DTX Launch 2015:
Assistive Robotics – an assistive sit to stand device that helps patients recover faster after injury.
CarePRN – a trusted digital market place that’s the Uber for in-home care.
COSA – an online portfolio platform that helps student artists market themselves
DineRoll – a platform that connects people to the local food they love through pop-up events.
MySwimPro – a platform that delivers individualized swim training and tracking for swimmers.
RealTime – a platform that helps students discover pop-up events on campus in real time.
OpticsCreative – a crowd funding platform for video game developers.
SteerPeer – a mobile platform that matches college students with peer tutors.
Syntheslide – a digital pathology solution.
Broke – a platform that helps college students to improve their spending habits.
Student Connect – a platform that connects international students with the information they need.

Thank you to TechTown and our business coaches for putting together such a well structured program.


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