Say hello to Taylor Holmes! As MySwimPro’s Senior Global Marketing Manager, Taylor creates content that educates our members about swimming technique, dryland training, injury prevention and more. At her core, she’s a storyteller, crafting stories that motivate and inspire our community to swim.
Taylor joined MySwimPro in 2020, lending her content marketing, copywriting and community building expertise to our marketing team.
Taylor manages MySwimPro’s written content strategy. She writes, edits or contributes to nearly every piece of written content at MySwimPro including blog posts, social media and website copy, video storyboards and scripts, and in-app content. She’s the keeper of all things related to MySwimPro’s brand messaging.
Taylor also oversees MySwimPro’s email marketing strategy, engaging the MySwimPro community and amplifying our educational content to hundreds of thousands of swimmers each week.
“I really enjoy working with the MySwimPro team. Everyone is so passionate and self-motivated. We may live all over the world, but you would never know it! It’s also a dream to be surrounded by swimming all day, every day!”
Taylor supports the implementation of MySwimPro’s Integrated Marketing Communications Strategy as well, providing project management support for company campaigns and brand partnerships.
You may also see Taylor on MySwimPro’s social media channels! She often supports the MySwimPro Studios team with video and photo shoots at pools in Arizona.
Beyond her duties on the marketing team, Taylor also played a key role in the development of Dryland Training in the MySwimPro app. As a Certified Personal Trainer, Taylor worked closely with MySwimPro CEO Fares Ksebati to create the Dryland Training Plans and Dryland Workout of the Day in 2020.
Taylor’s Swimming Background
Taylor is an avid swimmer. Growing up in Arizona, the water was always a central part of her life. She started swimming competitively at age 13 and continued through high school. From college onward, she swam and competed with local Masters teams.
After nearly 10 years of swimming, Taylor made the jump into coaching. With more than 5 years of experience as a personal trainer, Taylor teaches group fitness classes for Crosswim, a workout program that combines running, swimming and bodyweight exercises.
“Being in the water makes me feel relaxed and happy!”
This aquatic expertise gives Taylor an advantage at MySwimPro. As a swimmer herself, Taylor can empathize with MySwimPro community members and help provide the resources they need to achieve their goals.
Fast Facts About Taylor:
- Favorite Events: 200 and 500 freestyle, 100 backstroke
- She is located in Tempe, Arizona, USA
- She was voted “Most Likely to Marry Michael Phelps” in college
Meet the rest of the MySwimPro team here. Follow Taylor on social media at @Taylor_Moves.