Fares Ksebati is an entrepreneur, swimmer, coach, author and mentor who helps people turn their dreams into reality. As CEO and Co-Founder of MySwimPro, Fares guides the company vision, setting strategic goals that drive company growth and position MySwimPro as the #1 fitness app for swimmers.  

Fares’s role at MySwimPro was born out of his own love for the sport. Fares has been swimming for more than 20 years — he swam collegiately at Wayne State University and went on to become a 3-time U.S. Masters Swimming individual national champion. He has competed at FINA Masters World Championships, completed the Bosphorus Cross-Continental Swim, and more. 

In addition to his personal swimming experience, Fares has more than 10 years of coaching expertise. He is a Level 1, 2 and 3 U.S. Masters Swimming Coach, an American Swim Coaches Association Fellow and certified USA Triathlon coach.

“After graduating from college, I was trying to figure out how to fit swimming and coaching into my “adult life.” I couldn’t figure it out, so I started MySwimPro.”

After moving on from the structure of college swimming, Fares and MySwimPro Co-Founders Adam Oxner and Mike Allon identified a problem in the swimming community that needed solving: people were desperate for help writing workouts that aligned with their goals.

In 2015, the MySwimPro app hit the App Store, and the rest is history! Well, not really. 

Making an Impact

What began as an idea is now the world’s top fitness app for swimmers, with Fares at the helm. Since 2015, MySwimPro has grown:

  • 1,000,000+ app downloads
  • 6+ billion meters swum
  • 900,000 social media followers
  • 3 rounds of fundraising
  • 15 team members
  • 60+ ambassadors

“Swimming has had a transformative impact on my life and made me who I am today. I’m grateful for the opportunity to experience the water and help others swim.”

Fares’s work has been featured by Apple, Forbes 30 Under 30, Sports Illustrated and Men’s Health. 

The World’s #1 Virtual Swim Coach

Hundreds of thousands of swimmers around the world look to Fares for coaching, advice, technique tips and workouts, both in the MySwimPro app and on social media. 

As the face of the MySwimPro brand, Fares is the first to welcome new swimmers into the MySwimPro community. He’s there to share technique tips on the MySwimPro YouTube channel or to offer a motivational push in the MySwimPro Facebook Group.

To help connect the swimming community further, Fares co-founded World Swim Day in 2018. This international holiday is dedicated to celebrating swimming and raising awareness for learn-to-swim organizations around the world. 

Swim Like a Pro

In 2021, Fares published his first book: Swim Like A Pro. One of the most comprehensive swimming training guides ever, Swim Like A Pro uses a holistic approach to help people swim faster and have more fun in the water. Fares shares 20+ years of swimming expertise in its pages, detailing technique fundamentals, strength and conditioning principles, nutrition advice and injury prevention strategies.

Fun Facts About Fares 

  • He is based in Detroit, Michigan, USA
  • Favorite Stroke: Breaststroke
  • Favorite Event: 100 IM
  • His nickname is Professor of Speed
  • In 2021 he swam 1 mile every day for 100 days in a row
  • He produces and acts in short films for fun

When he’s not working, Fares can be found coaching Masters swimming, traveling the world, giving a keynote speech, or filming content for his personal YouTube channel

Follow Fares on social media @FaresKsebati, or connect with him on LinkedIn. Meet the rest of the MySwimPro team here.


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